Wednesday, March 13, 2013

Language Translation: How to do it and Why it’s Important

This entry we will be discussing the importance of language translation on your global eCommerce site. To convert sales it’s best to provide a website in the local language of the country where you want to target. At a minimum the help content should be offered in the local language, and the rest of your site should be in simple English. The level of English should be similar to the major US newspapers, which are written at about the sixth grade level.

When you are ready to provide a site with foreign language content there are many online translation agencies to choose from. One Hour Translations offers translation quickly, using native speakers to translate your content:

Key Points
• You will sell more if you communicate with overseas site visitors in their language
• At a minimum the help content should be in the local language
• If English is used it should be kept simple

Click here to learn more.

The 'Selling Overseas' blog series is brought to you by Planet Payment's iPay Gateway, which offers PCI-compliance payment solutions for eCommerce. Currently available in the US and Canada, the gateway enables acceptance of all major payment types and methods, and offers customized solutions that meet each  merchant's processing needs.

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