Monday, February 25, 2013

Determining What Countries to Target

Now that you have decided to expand your online business globally, this blog entry will review several different methods for picking which specific countries to target.

If you already have a website, you are probably already getting overseas visitors to your site. To find out where these visitors are coming from, you can review your web traffic using any web traffic analysis tool. For example, you can view your regional traffic ranking statistics for your site on ( On this free traffic analysis site, all you need to enter is your URL. You can also use to view the traffic on your competi¬tors’ websites, as well as other companies who sell similar products, to determine where the global demand for your product or service is coming from. This will help you begin to target the countries where you might attract new customers.

Another option is to look at the product category you are selling. For example, if you are on online merchant selling consumer electronics, you can search for global traffic under the computer category. After looking at a product category, you can find the top ranked company sites and check their regional traffic rankings.

In addition to the methods mentioned above, the US Government offers assistance through the U.S. Department of Commerce’s International Trade Administration group. This assistance is free and the U.S. Department of Commerce’s International Trade Administration has offices in 100 US cities.

Key Points
• Locate countries where there is demand for the product or service you are selling online
• Look at your web traffic to see where overseas visitors are coming from
• Look at your competitor’s web traffic using a free tool like and look at regional site rankings.
• Look at web traffic for your product category using and look at regional site rankings.
• Utilize other sources to research countries where it might be profitable to market your products including the U.S. Department of Commerce.

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